Grundéns believes that fishing feeds all of us physically and emotionally. It is our livelihood, but more importantly it's our passion.
Born by Necessity
Our 100+ Year History
Carl Grundén partnered with Didrikson AB and build his first factory in Grundsun, Sweden.
Grundéns Regnklader was founded.
Grundéns introduced rubberized/linseed oil fabrics for rainwear.
Grundéns starts using PVC coated fabrics. The leading fabric of professional rainwear.
Introduction of the Herkules bib pant. To this day it remains unchanged.
Grundéns expands PVC rain offering into agriculture, hunting, sailing and lifestyle rainwear.
Grundéns relocates and expands its factory from Grundsund, Sweden to Lisbon, Portugal.
Grundéns becomes the foul weather gear sponsor of the Americas Cup.
Brothers Mike and Dave Jackson acquire distribution for North America and found Grundéns, USA.
Grundéns South America established in Santiago, Chile.
Grundéns builds a new, larger factory in Portugal.
Grundéns merges into one global organization and launches their first Sportfishing Collection.
Grundéns launches footwear category and ecommerce website.
Grundéns launches first GORE-TEX® products.
Grundéns becomes official footwear sponsor of the MLF Bass Pro Tour and Big 5.
Grundéns launches wading category.
What We Believe
We Are Fishing
The Herk Bib
Our Guiding Principals
We Depend on Nature
Simply put, without fish or the environments that support healthy fish populations, there is no fishing and likely no us.
We believe in harvesting fish as much as catching and releasing depending on the fishery. We also believe this can be done sustainably. This is part of the individual responsibility all of us appreciate (are given) as fisherman, the respect we as fisherman must hold ourselves accountable to, and the commitment we must have as a business. Fisheries and the environment are finite resources and we believe we can play an integral role in protecting them. We prioritize sustainability in our decisions because it is the right thing to do, not because it is a trend. We also define sustainability beyond just the environmental aspect, to include the sustainability of our business decisions, strategies, partners, customers, and we believe in long term commitments and behaviors over short term gains.
Earn Trust at Every Opportunity
Trust matters. Trust is the foundation of all human interactions. All of our actions build or detract from trust at a fundamental level with others. If it matters to you, it matters to me, and it matters to us.
We say what we are going to do, and do what we say, and we hold ourselves accountable to that.
Humility & Respect
Be Humble and Act with Humility - Cultivated from a healthy respect from the ocean, we understand how powerful nature can be, and the need to protect us from its forces.
We are not better than others or above them. We understand we can be wrong but seek to make right. We appreciate the viewpoints and perspectives of others.
Great Isn't Good Enough
We make gear that protects people.
We have relentlessly high standards many people may think these standards are unreasonably high. We are continually raising the bar and drive our teams to deliver high quality products, services and processes. We benchmark ourselves and our teams against the best.
Our Brand Promise
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