• PARTNERS IN SUSTAINABILITY

Living Our Purpose

We're way more than a company with nearly 100 years of know-how who make the world’s most-trustworthy gear for all anglers. We recognize that without fish there can be no fishing, and without fishing there would be no us. That's why we actively take measures to maintain healthy fisheries around the world and support like-minded organizations whose mission is to create a more accessible and sustainable ecosystem that everyone can enjoy.

  • Backcountry Hunters & Anglers

    As the advocate for wild public lands, fishable waters, and wildlife, Backcountry Hunters & Anglers is dedicated to preserving the health and accessibility of these natural resources for everyone.

    LEARN MORE

  • The Mayfly Project

    Through the power of fly fishing, The Mayfly Project empowers children in foster care by fostering their personal growth, building their confidence, and creating lasting connections with positive role models.

    LEARN MORE

  • Wild Steelheaders United

    Trout Unlimited's ongoing conservation efforts, including education and advocacy, aim to ensure the survival and abundance of these remarkable fish and restore their populations to fishable levels.

    LEARN MORE

  • Net Your Problem

  • Save Bristol Bay

  • Captains For Clean Water

  • Maine Lobstermen

  • Trout Unlimited

  • Cast Hope

  • Bonefish Tarpon Trust

  • Berring Sea Crabbers