A CENTURY STRONG ON THE WATER
Since 1926
1911
The Idea - Pre Grundéns
The idea started in 1911 after, Carl A Grundén, the son of a Swedish fishermen, was fishing the north sea and realized there was a need for gear that actually kept fishermen protected from the elements and comfortable enough to work.
1911-1926
Local Workshop to Launch Of Grundéns
Carl’s oil skins grew in popularity until WW1 ended his supply chain. However, a decade later Carl started all over again and founded the company Grundéns Regnkläder AB. A name synonymous with fishing across the world, producing handmade capes and jackets made to order in small batches for fishermen, by fishermen in western Sweden.
1930’s
Rubber Textiles
The 1930's Grundéns began innovating with rubberized gear, looking for protection balanced with mobility. The new material was lighter and offered more flexibility and movement than oilskins. This also eliminated the strong smell of linseed oil, and was even more abrasion resistant, comfortable, and allowed faster production. Grundéns was becoming more than a local workshop at this point.
1950’s
Birth Of Herkules
1954 - The world famous Herkules Bib is created using PVC. The bib that set the standard for all waterproof fishing gear and set Grundéns apart as the orange rain gear on all hardcore fishermen’s boats.
1950’s-1970
Growth & Expansion
With orders across North America, and all of northern Europe, Grundéns was quickly becoming a favorite of commercial fishermen across the world, and had become a part of commercial fishing culture.
1972
Portugal Factory, America’s Cup
In 1972 Grundéns moved production to Lisbon Portugal, opening a factory. The moved allowed for better quality control and expansion of product line. Grundéns became the official sponsor of the America's Cup in 1977 and became well known on both coasts of America.
1991
Grundéns USA & New Markets
1991 the Jackson family founded Grundéns USA. Mike Jackson, spending much of the 70's and 80's on the Alaskan King Crabber F/V Kevleen K used that knowledge and ethic as the backbone of what Grundéns would become today. Three years later, Grundéns launches Grundéns South America in Chile.
2015
Sport Fishing Introduction
Grundéns launches the first collection dedicated to sportfishing as sportfishermen were asking for lighter weight materials with more features.
2017
Technical Footwear
Grundéns launches into footwear with the Deck-Boss 15. The beginning of an increasingly diverse range of technical footwear.
2019
Gore-Tex® Collaboration
Grundéns begins it's collaboration with Gore-Tex® resulting in bibs and jackets for offshore, bass, and flats fishermen.
2021
Bass & Open-Water Collection
Grundéns becomes the official footwear sponsor of MLF Pro Tour launching the first Grundéns technical boat shoe the SeaKnit. The opening tournament Grundéns Ambassador Skeet Reese wins and holds shoe up for the world.
2023
Waders & Wading Boots
Grundéns launches wader collection with the Boundary Wader featuring Gore-Tex® Pro and Bankside Wading boot.
2026
Continued Innovation
Grundéns continues to innovate and push to improve their line for fishermen, the working waterfront and those that demand the most out of their gear on or around the water.