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All Ambassador How To Fish Tails Sustainability

September 2018

Grundéns Presents: The Mate

From the first time Joey Rivenbark saw a boat backing down into its slip as a kid in Morehead City, NC, he knew what we wanted to do: go fishing. From dragging fuel hoses, to shoveling ice, and scrubbing boats, Joey worked every job around the dock before earning his...

August 2018

I Thought I Was a Tomboy Until I Went Fishing

“Gone fishing,” said the phone message in my Seattle studio apartment. After three weeks of hell-and-brimstone classroom training to weed out the wimps, there I was, plopped from an instruction manual onto a larger-than-life commercial longliner. As a fisheries observer (scientist) I’d monitor the catch, collect and send my data...

June 2017

A Wicked Winter Night

The Bering Harvester pounds through challenging waves. The gale blows sea spray across our decks that flash freezes, adding weight to the boat. Having delivered our last load of fish, we’re enduring the 200-mile return to our fishing area.

December 2016

Man overboard in the Bering Sea

Mike Jackson founded Grundéns USA in 1991 with his brother, David. They remain driven by a passion for the sea and a deep respect for the men and women who risk their lives pulling a lifestyle and livelihood out of an all too unforgiving ocean. Like many young men in...

Ozzy fishing with his daughter looking at something

December 2016

A family with Saltwater in their Veins

It’s a two-hour drive from Miami International Airport. We pick up our bags and head for the Florida Keys, crossing bridge after bridge. The small tropical islands are surrounded by turquoise water and views that could be on a postcard sent from paradise.

December 2016

The Codfather of Lofoten

There’s breathtaking scenery in every direction, with deep blue fjords that dramatically turn into sharp mountains, partly covered with snow. Beneath us we see red cottages spread out in a valley located in northern Norway’s archipelago. A place where the people live not only by but also for fishing. A...