About Us

Grundéns believes that fishing feeds all of us physically and emotionally. It is our livelihood, but more importantly it's our passion.

OUR STORY

Born by Necessity

It began almost 100 years ago on the west coast of Sweden, in the small fishing village of Grundsund when Carl A. Grundén began producing waterproof oil skins to protect the fisherman of the North Sea from the demanding, harsh conditions of their job. Our next big step was opening our factory in Portugal in 1972. Today we continue to produce a significant number of our products within our own factory in Lisbon, Portugal allowing us to focus on the importance of construction and quality. This factory is an advanced ISO-9000 certified factory and product development center for us.

Our 100+ Year History

1911

1926

1930

1950

1954

1955

1972

1977

1991

1994

2013

2015

2017

2019

2021

2023

Carl Grundén partnered with Didrikson AB and build his first factory in Grundsun, Sweden.

Grundéns Regnklader was founded.

Grundéns introduced rubberized/linseed oil fabrics for rainwear.

Grundéns starts using PVC coated fabrics. The leading fabric of professional rainwear.

Introduction of the Herkules bib pant. To this day it remains unchanged.

Grundéns expands PVC rain offering into agriculture, hunting, sailing and lifestyle rainwear.

Grundéns relocates and expands its factory from Grundsund, Sweden to Lisbon, Portugal.

Grundéns becomes the foul weather gear sponsor of the Americas Cup.

Brothers Mike and Dave Jackson acquire distribution for North America and found Grundéns, USA.

Grundéns South America established in Santiago, Chile.

Grundéns builds a new, larger factory in Portugal.

Grundéns merges into one global organization and launches their first Sportfishing Collection.

Grundéns launches footwear category and ecommerce website.

Grundéns launches first GORE-TEX® products.

Grundéns becomes official footwear sponsor of the MLF Bass Pro Tour and Big 5.

Grundéns launches wading category.

What We Believe

We Are Fishing

The Grundéns family believes that fishing feeds us, all of us – physically and emotionally. It is our livelihood and our passion. Fishing is about the respect for nature and its elements, the thrill of the catch, as well as the greater journey and the stories we bring back. It is our collective responsibility to ensure that our children will have the opportunity to have a relationship with fishing.

Product Spotlight

The Herk Bib

The original professional grade bib since 1954. Designed to keep you dry and comfortable in the harshest conditions. Relaxed fit provides easy freedom of movement on deck and room for layering up on the coldest of days.

Let's go

Herkules 16 Bib

We equip people to experience the outside world through fishing; And to use our strength as a business to help protect and maintain environments.

Our Guiding Principals

We Depend on Nature

Simply put, without fish or the environments that support healthy fish populations, there is no fishing and likely no us.

We believe in harvesting fish as much as catching and releasing depending on the fishery. We also believe this can be done sustainably. This is part of the individual responsibility all of us appreciate (are given) as fisherman, the respect we as fisherman must hold ourselves accountable to, and the commitment we must have as a business. Fisheries and the environment are finite resources and we believe we can play an integral role in protecting them. We prioritize sustainability in our decisions because it is the right thing to do, not because it is a trend. We also define sustainability beyond just the environmental aspect, to include the sustainability of our business decisions, strategies, partners, customers, and we believe in long term commitments and behaviors over short term gains.

Earn Trust at Every Opportunity

Humility & Respect

Great Isn't Good Enough

We Depend on Nature

Earn Trust at Every Opportunity

Humility & Respect

Great Isn't Good Enough

Trust matters. Trust is the foundation of all human interactions. All of our actions build or detract from trust at a fundamental level with others. If it matters to you, it matters to me, and it matters to us.

We say what we are going to do, and do what we say, and we hold ourselves accountable to that.

Be Humble and Act with Humility - Cultivated from a healthy respect from the ocean, we understand how powerful nature can be, and the need to protect us from its forces.

We are not better than others or above them. We understand we can be wrong but seek to make right. We appreciate the viewpoints and perspectives of others.

We make gear that protects people.

We have relentlessly high standards many people may think these standards are unreasonably high. We are continually raising the bar and drive our teams to deliver high quality products, services and processes. We benchmark ourselves and our teams against the best.

Our Community

We make gear that protects people - because of that, we set relentlessly high standards to back our products by. We hold ourselves to those high standards as we continue building Grundéns as a leader and premium apparel provider in the sport fishing community.

Our Brand Promise

Grundéns Guarantee

Grundéns has developed and manufactured high-quality rainwear and protective clothing for generations. The functionality of our waterproof clothing has been proven across the world in the toughest environments known to man – confirming our philosophy of providing guaranteed products.

Learn More

Explore Our Products

Shop Men's

Shop our Men's collection.

Shop Women's

Shop our Women's Collection